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How did we manage to increase Konyalı Saat’s ROAS in just one week?
Let me share our secret with you!
There are multiple factors that affect the performance of our advertising campaigns. Understanding these factors makes it possible to increase ROAS when we apply the right strategies.
Factors causing a decrease in ROAS:
- High Advertising Costs: Using high-volume keywords with high search volumes requires higher budgets, resulting in increased advertising costs.
- High Product Prices: Potential customers were affected in their purchasing decisions. As the purchase threshold of customers increased, we experienced a decrease in conversion rates.
- High Competition: Customers were constantly exposed to different discount rates due to our competition with online marketplaces and other watch companies. Therefore, customers’ attention was scattered.
The Strategy We Applied:
- We managed to reduce advertising costs by targeting low-volume and less competitive keywords.
- By analyzing the conversion funnel of our advertising campaigns, we identified where and why our customers were dropping off. We observed that customers added items to their carts but did not complete purchases. To address this, we updated our product page visuals and descriptions, and offered more competitive prices to encourage customers to make purchases.
- We also activated dynamic search ads, which resulted in better performance.
- Using third-party tools for audience targeting, we conducted targeted audience campaigns, focusing on a group with a higher conversion rate than interest groups.
- We allocated the majority of our budget to campaigns with high performance and reduced budgets for low-performing campaigns. By taking these steps, we increased transaction and revenue while reducing costs, ultimately improving ROAS and advertising performance.
By conducting proper analysis, optimization, and implementing effective strategies, you can increase your ROAS and improve the performance of your advertising campaigns.
Stay tuned for more. BoostRoas
Let's create your tailor-made lead generation strategy
Written by:
İrem Polat
Sr. PPC Executive
Irem’s favourite activity is to start the day with meditation. Irem feels energetic by experiencing and learning new things. They believe that doing sports, walking, and consuming healthy foods are good for their body and mind. In addition, Irem attaches importance to communication as they think that being a good listener is the most important […]
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