Search Engine Optimization or SEO – You might have heard many digital marketers use this term while agony and pain are visible on their faces. Well, that’s what creating your brand recognition through a generic approach feels like. This is why most brands go for the paid approach along with the long-term SEO approach to […]

What Is A Keyword Intent? A Keyword Search Intent is an actual Goal a user has in mind when they are putting a query in search engines. It shows that the person is actively looking for a product or service to buy.  Keyword Intent can be called one of the most vital features of any […]

How to optimize CPC & What impact can be made? CPC can be optimized by incorporating the below-mentioned strategies & techniques to ensure a positive return on investment.  # Improving The Google Ads Quality Score Quality score is basically the evaluation of the quality of your ads, landing pages & more importantly, your keywords. If […]

Job Overview: As a Digital Analytics Manager, you will be expected to lead client data strategies and directions, demonstrating applied Analytics knowledge through exceptional quality work that consistently delivers sustainable growth for BoostRoas’s client base. This is an excellent opportunity to carve out a name for yourself at an award-winning digital marketing agency while working […]

Although the concept of marketing is thought to have emerged with print ads in 1450, it started to be applied as outbound marketing before that. Gamification in marketing is one of the remarkable ways of marketing, which has gone through many stages until now.  So what is gamification in marketing? If we look at the […]

  In Google Ads, we planned an optimization strategy for an e-commerce brand based on the conversion rate, which is essential for increasing ad effectiveness. Our campaign performance has increased by 10x as a result of this work. Following a brief explanation of what e-commerce rate is and how it is optimized, I’ll go into […]