Why are we using it? Hello everyone, I am Aylin from the PPC department! Firstly, I want to start by explaining why we are using it. Experts estimate that an average person sees around 10k ads in a day. Since there are a lot of ads, our ads need to be easily specified through others […]

Hello everyone, I am Aylin from the PPC department! I’m here to tell you how did my Performance Marketing journey start. But first, I want to give you some information about myself to make the process clear. I am studying Business Administration and this year is my senior year. As you can guess, because of […]

Hello, SEM Geek Tugaycan is Here! In this article, I’ll talk about how you can do keyword research through Semrush and how you can use the keywords you get from Reddit and quora on the PPC and SEO side. What are Reddit and Quora? What Is It Used For? Reddit is a social news and […]

Hey, Ceyda’s here! In my first blog post, I decided to write about my journey to Digital Marketing and the Performance Marketing world. Hope this writing can be a guide for those who don’t know where to start! Some may wonder how come I want to become a Performance Marketer or even choose Digital Marketing […]

Hello, I’m the freshman of BoostROAS PPC team, Bora Öztürk. I was interested in Digital Marketing for a time being, I was very fond of the internet since my childhood and I was seeing the ads before knowing what they are and how they work. As you know, we come across any of these ads […]

What Is A Media Report & Media Plan? The Media Plan is basically a process layout to determine when, where & how factors of the advertisement positively impact the ROI & engagements. In short, Media Planning is devising the right plan to allocate & utilize the advertisement budget across all the channels – marketers determine […]