It’s been almost a year since Google released the new & the fourth version of analytics “Google Analytics 4.0”. The previous three updates were Urchin, Classic & Universal Analytics – the one before the GA4.0 People are still confused about the difference between the previous ones. This article will highlight the differences, features & advantages […]

Determining the Optimisation Impacts & Budget Consumed on the overall performance, the data sources must be configured correctly. Since the accounts are created in the default structure, not performing audit studies negatively affects the measurement. What is Google Analytics? Google Analytics is a web & app data platform that collects data on both web & […]

KPIs (Key Performance Indicators) are the targets we try to achieve for the whole month or sometimes whole year. Every metric affects your Google account but if you tried to track them all you would probably spend all day. To keep it simple but also monitor your most important metrics daily, here are the top […]

For the last 3-4 years digital marketing has moved away from opinion based decisions and into fact based decisions. It is not enough to say that it works well for a campaign whose goal is to achieve sales. Yes, it is good but how good? Did it reach its ROAS (return of ad spend) goal? […]

The budget is at the center of every marketing department. Limited or not you have to measure the results. If you are a marketer you know what it is like, you have to create strategies to make the most out of your budget, spend it wisely to increase your revenue. And it all depends on […]

According to Hubspot’s 2019 market research, 65% of companies focus on getting more traffic and leads, while 43% focus on getting positive ROI. Even if the startups focus on new user acquisition channels and companies with large marketing teams focus on issues such as not losing the existing customer and increasing lifetime value we all […]