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Saat&Saat Blog is an e-commerce website blog that sells watches, and that also has offline stores all over Turkey. Our objective is to gain a position in keywords that support the sale and acquisition of new users (high-traffic potential keywords), and to be visible to people who search related keywords about ‘’watch’’.
AMAZINGLY 9X GROWTH ON NON-BRAND ORGANIC TRAFFIC!
Challenges:
Our biggest challenge is to increase non-brand organic traffic more than ever.
The Approach:
Because it is to get impressions with words that might be relevant around it, the potential words were detected through SEOmonitor Topic Explorer. Those keywords were grouped into categories such as question oriented, sales oriented, brand-oriented etc. and thousands of keywords were prioritized based on search volume and seasonality on SEOmonitor.
Technical arrangements were made in order to adapt Mobile-first indexing. We re-structured content headers based on user behaviour with creating unicorn, highly shareable content (infographic). We identified the sectoral contents that users would be interested in and we produced content. Regular DeepCrawl scans were performed to detect technical errors. Arrangements were made by identifying problems such as lack of elements, unwanted HTTP status codes etc. and solved them.
Hard work always pays
Results:
“non-brand” organic traffic increased by 9-times!
We were able to show a single infographic in the first 3 search results in 70 keywords with a search volume of 11.000 per month.
With the improvements made, blog traffic has been transformed into a traffic channel that supports sales.
Non brand organik traffic raised by 900%
x9
Unicorn content gained 3rd position on search results
3
Gained organic visibility with more than 70 keywords
70
