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Migros is Turkey’s largest retail company, supermarket chain and employer.
It’s also one of the forty largest retailers in the world.
It’s structured in a cooperative society, with over two million members.
AMAZINGLY 2X GROWTH ON NON-BRAND ORGANIC TRAFFIC!
Challenges:
The most important development was to find the major problems in the technical part and to fix and improve them with our experiences and expertise.
Our objective was, in the short term, to do site migration from A to B to a different domain. At this point, the most challenging thing we have worked on was to keep the incoming traffic and not lose SEO visibility.
The Approach:
The first step in constructing stairs is optimizing the crawl budget which is reserved by Google.
We block the way to some page extensions and give more space for the crawler to index many unique/quality pages.
In a few weeks, all these non-relevant pages start to be de-indexed from search results.
In order to use the technical language in the best way, we had to improve the incomplete parts of the infrastructure. From page speed optimization to the content creation side, we took great pride in all the improvements we have made.
Hard work always pays
Results:
All Organic Traffic Raised by
76%
Non-brand Organic Traffic Growth by
2X
Gained New Users from Organic Channels
106%
Indorsement of Organic Channels Raised by
32%
Google’s Top 10 Keywords Raised by
4X
Competition’s Leader Keywords Raised by
10%
