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The Kokoma E-Commerce business, which was established in 2019 to make K-Beauty products, is becoming increasingly popular worldwide, available in Turkey since 2019.
Kokoma focused on driving website traffic and online product sales to improve its growth. Even though it grew over time, it struggled to gain enough space among its more considerable e-commerce competition.
Developing strong trust is one of the most crucial elements of brand awareness in the beauty industry. Kokoma focused on organic growth and created social media content and blogs to capture the attention of their audiences.
In 6 months, Kokoma’s revenue increased by nearly 300% with the use of online advertising.
Challenges:
The Turkish market for K-Beauty is small but mighty. The market is driven mainly by consumers who know the products’ ingredients, do extensive research, and know very well what they want. It is essential to have a sufficient number of products, respond to the customers’ needs, and return to their desires. It is for this reason that many challenges were encountered during the growth process.
It was one of them to compete with websites selling K-beauty products, which previously had a considerable market share and dominated the Turkish market.
Another point is that with the increase in digital marketing investments, it is challenging to meet the increasing demand, and sales come to a standstill in some periods due to the rapid depletion of products.
The Approach:
Our goal was to gain trust and demonstrate the unique aspects of our brand by revealing how we differ from the competition. Despite strong competition, we aimed to increase brand awareness by revealing the strengths of our brand.
We customized our Google and Facebook ads for the set of custom audiences. Social media funnel strategies have been developed to consider awareness, consideration, and conversion steps. In addition to gaining new users, the funnel also aimed to generate conversions from engaged users.
In the brand awareness strategy for New Users, the prominent features of the best-selling products were highlighted. We segmented audiences based on skin types and skin conditions. Users from different segments were targeted again with product-oriented ad assets.
Hard work always pays
Results:
The monthly revenue grew
748%
The conversion rate increased from 0.71 to 1.29.
81%
The session grew
315%
