Subscribe To Our Newsletter
ecanta.com.tr is offering its customers a reliable online bag shopping platform in Turkey.
This platform brings together the products such as women’s handbags, suitcases, and wallets of world-renowned brands such as Herschel, Puma, Vans, The North Face, New Balance, etc. With the intersection of our roads with Eçanta, we have prepared a rapid growth plan for them and started to work with a solid project roadmap and prioritization. When we compare the performance of the first four months with the previous year, we see that the revenue, CR, and ROAS values have amazingly increased compared to last year.
REVENUE INCREASED BY 123 % WHILE AD COST DECREASING
We Are Expert in e-Commerce Business Growth
ROAS Increased by 194%!
Challenges:
With the onset of the pandemic period, which affected the whole world, despite the decrease in metrics towards the end of March, acute declines in performance were prevented with the emergency application plans and instant touches created for the revenue increase.
The Approach:
A digital marketing operation cannot be considered without measurement, so at first, we completed the Analytics Basic Setup project to ensure the accuracy of the measurement infrastructure. We made sure that the data flowed towards the Analytics account before the ad activations. Subsequently, display and social advertisement banner designs needed to be improved; we carried out very close contact with design teams, developed banner designs together, and completed the infrastructure for display advertising work to be successful. In addition to Search, Shopping, GDN, and Dynamic Youtube campaigns on Google Ads, we completed all campaign setups for Facebook, and Instagram platforms on the Social ads.
As the campaign periods realized on special days are critical periods for the increase in revenue, we made extra preliminary preparations. We organized special campaign constructions and video projects for advertising channels, remarketing, and new users. These works, which we have carried out, have provided us with an increase of 128% in revenue compared to the previous month and an increase of 233% in 2019 compared to the last month, on the first special day in our project roadmap.
Hard work always pays
Results:
The results of 4 months of regular and agile work brought us a success story. Advertising costs decreased by 16%, with an increase of 123% in revenue. The conversion rate increased by 24%, and Google Ads ROAS value increased by 194%. It is essential not to mention the benefits of new user campaigns that support brand awareness and increase the number of users on the remarketing list. While the total number of users increased by 67%, 69% of these users are new users.
Increase in revenue
123%
Increase in cost
16%
Increase in ROAS
194%
Increase in CR
24%
Increase in user
67%
Increase in new user
69%
