Subscribe To Our Newsletter
By utilizing the right advertising models in our performance marketing campaigns, we can optimize advertising costs while increasing the number of qualified leads. In Turkey’s most valuable locations, ArsaVev provides its customers with title deeds to zoned lands enriched with social areas and ready infrastructure. At ArsaVev, where we manage Paid Marketing projects, we implemented several key adjustments to our account to increase the number of qualified leads. These efforts resulted in a remarkable 536% increase in qualified leads and a 65% reduction in cost per lead.
Increased qualified leads by 536% and decreased lead costs by 65%!
Challenges:
- 📌 The cost per lead on the Meta platform was very high, making it an unsustainable option for scaling our campaigns.
- 📌 Overall brand awareness was quite low, limiting our reach and effectiveness in generating leads.
- 📌 Although Google was also used, the number of leads generated was low. Despite the high quality of leads from Google, the volume was insufficient to meet our goals.
The Approach:
- Utilizing YouTube Multi-format Ads:
- We employed an advertising model that allowed our video ads to be shown as skippable in-stream, in-feed, and shorts ads. This enabled Google to identify the optimal ad format for our campaign. As a result, we achieved a 177% increase in video views.
- Employing Demand Gen Ads:
- We launched Demand Gen campaigns, showcasing high-quality video and image content across YouTube, YouTube Shorts, Discover, and Gmail channels. By targeting profiles similar to our form-filling users, we secured 700% more quality leads.
- Using Video Content in Performance Max Campaigns:
- We opted for film-format video content over animation videos.
- Animation Video
- Film-format Video
- Featuring film-format ads in our Performance Max campaigns, we reduced the cost per lead by 88%.
- Constantly Testing and Improving Designs:
- To isolate the impact of different variables, we tested our campaigns with only one variable at a time. Based on our findings, we made ongoing recommendations to enhance visuals, which reduced the cost per lead by 20%.
- Targeting the Right Audience at the Right Time with the Right Bid:
- By researching competitors’ target audiences and testing these new segments, we observed an additional 23% reduction in cost per lead.
Hard work always pays
Results:
Through the strategic use of advertising models and continuous optimization, we achieved a 536% increase in the number of leads and a 65% reduction in the cost per lead. This transformation not only addressed our initial challenges but also significantly enhanced our brand credibility and market presence.
We congratulate our team members who created and implemented this strategy: Pınar Yaman, İrem Polat, and Ahmet Molla Bekir Onbaşı. 👏👏 We look forward to our next success story!
