Black Friday Season: Successful Strategy & Performance Details

Increased Revenue by 33% with Black Friday Strategy

1. Focus on Customer Experience: We started by optimising the user experience of our website, streamlining the interface, improving search functionality and simplifying the buying process. We made it easier for potential customers to navigate the site and quickly find the information they needed, thus increasing purchase completion.

2. Increasing Site Speed: We improved the speed of our website. Fast-loading pages increased user satisfaction and led to a significant increase in our conversion rates.

3. Optimising Product Pages: By detailing our product pages, we made it easier for customers to access the necessary information. We made our products more attractive with quality visuals. In this way, we aimed to influence potential customers’ purchasing decisions positively.

4. Discount Campaigns: It is a very effective method to accelerate customers’ purchasing decisions. The critical point is to make campaigns at the correct times and channels. Thus, attracting customers’ attention and directing them to our site will be easier. For this purpose, we have organised campaigns by prioritising the audiences we previously observed to bring good performance. here,

• We used our Demand Gen campaign, like YouTube TV, in order to reach more people at a cheaper cost.
• We designed our performance max campaigns according to the consideration and conversion steps of the marketing funnel structure.
• We had activated our products that did not receive views in a separate maximum performance campaign. To increase performance in November, we also started our standard shopping ads, highlighting our zombie products by taking advantage of Ruben Runneboom‘s relevant content. Thus, we ensured that 5% of the sales we obtained from advertising channels in November were realised from zombie products.
• In our social media campaigns, we prioritised interaction campaigns to increase our brand interaction. In these ads, we targeted similar audiences. At the same time, we activated our conversion-oriented campaigns targeting users who have interacted with us.

With these strategic moves, we increased our sales from advertising channels by 23% and our revenue by 33%.

Thanks to the BoostRoas team, who contributed to the process.