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Navlungo is a cargo and international logistics company that aims to digitize its international logistics service with a software-oriented approach and growth strategy. It enables to export and import companies and small businesses selling products abroad online to receive real-time logistics offers and efficiently manage the whole process.
In this case study, you will read the story of how we have increased the brand awareness and organic performance of Navlungo, the leader of Turkey in the fulfilment and logistics sector in the digital world.
When we compare the last 6 months with the previous period, we achieved a high rate of impressions and organic clicks on our site through FAQ Structured Data.
Challenges:
When we started working with Navlungo, two important challenges were waiting for us;
The primary challenge was the international export and import sector. Because it has an extensive border, including many small to large enterprises, cargo processes of enterprises, and global marketplace integrations. Also, we struggled with big competitors to gain organic visibility and increase our performance in international logistics, which is a highly developed sector.
Directly next to our primary competitors, different sectors such as logistics and cargo companies and e-commerce payment systems companies were targeting the keywords that Navlungo wanted to gain visibility also meant competition for us.
In addition to the competitive environment, some technical problems such as indexing problems, large-size images, non-SEO compatible URLs, and 404 problem with the website also created challenges for us.
The Approach:
Some technical details had to be completed before a well-defined content strategy could be implemented on the website. However, we carried out a strategy of solving technical problems and implementing our content strategy simultaneously.
Therefore, on the website;
- -First of all, we did Meta Data Optimization. However, the important thing here was the optimization we made within the pages for the relevant parts since Google took the descriptions we use on our pages from the page content.
- -Then, we optimized Robots.txt File and Canonical URLs for crawl budget optimisation. In addition to these, there were also 404 pages that we needed to clean from the site. Because on the home page and landing pages of Navlungo, 404 response code problems occurred because JS files were more challenging to crawl than HTML files.
- -While solving these technical issues, we developed a blog strategy to increase our traffic and increase CTR.
- -As part of our blog strategy, we worked out a list of content ideas from Pillar & Cluster Topics. Of course, we researched extensively and determined the keywords we wanted to follow.
- -We published 45 new blog posts in total. We have updated 10 important content previously written on the site.
- -Internal linking strategies, FAQ, How-to, and Breadcrumb Structured Data were applied to improve the performance. We added alt text to the images that exist on the site.
- -Page speed optimizations were carried out to beat the competitor’s in ranking.
Hard work always pays
Results:
When compared with the previous period, the brand increased:
(02/15/2022 – 10/11/2022 vs 06/14/21-02/12/2022)
- Organic impressions by 97%
- Organic clicks by 39%
When we compared the last three months year over year:
-
- Organic impressions by 242%
- Organic clicks by 200%
When we compare the last six months to the previous period:
- Organic impressions by 107%
- Organic clicks by 56%
When we compare the last 3 months to the previous period:
- Organic impressions by 101,29 %
- Organic clicks by 102,82 %
Structured Data Result:
When we compare the last 6 months with the previous period, we achieved a high rate of impressions and organic clicks on our site through FAQ Structured Data.
Page experience overview:
Organic Keyword Visibility:
The user increased by
45%
Compared the last three months year over year organic impressions increased by
242%
Compare the last six months to the previous period organic clicks increased by
200%
