8 Tactics to Increase Your Facebook Video Views

Hello everyone, I am İrem from the PPC department!

I wanted to tell you about Facebook video ads, which is the first area I encountered with digital ads. Then let’s examine 8 tactics that will increase our Facebook video views and generate more engagement. 

8 Tactics to Increase Your Facebook Video Views and Get More Engagement 

When Facebook announced that users could post videos directly to their profiles instead of having to link to them from external sites, it was a game changer.  

As the second largest search engine after Google and the leading social media platform with almost 1.71 billion users, this change meant businesses could promote their Facebook video content directly to their target audience. Since its launch in September, this feature has proven extremely successful for brands. There are now around 10 million videos uploaded every day on Facebook alone!   

However, not all businesses have seen the same success with their videos on the site. While some brands have managed to gain more views and engagement than others. When it comes to Facebook video marketing, I’ve compiled my research for you to get an idea of what other brands are doing right and wrong. Here are 8 tactical tips you can use to increase your Facebook video views and get more engagement. 

1)Target Audience Analysis 

It is important to determine the target audience in order to use the budgets allocated for advertisements correctly and effectively. Reaching the relevant audience with the right analysis and effective communication channels will always increase success. 

It is important to work by examining factors such as demographic, psychological and cultural factors as well as purchasing behaviours and interests in determining our potential customers while working with the target audience. 

Doing a target audience study provides the following benefits. 

• Seeing the current state of the market 
• Creating the right customer profiles 
• Identifying gaps in the market and the needs of potential customers 
• We do not realize whether there will be a demand for a product or not. 
• Deciding on advertising and pricing strategies
  

2)Keeping The Video Duration Short

Video watch time allows us to understand how long our potential customers have watched our videos.  Also, by comparing the watch time of the videos, we can observe which video ads have the most impact on the potential customer. 

Short-term videos that have managed to attract the attention of potential customers will also have a higher watch time. So keeping the video duration short is one of the main things that can make the difference between someone swiping past or watching our video. 

3)Getting People’s Attention in The First 3 Seconds 

According to the research, 65% of viewers who watch the first three seconds of a video ad continue to watch it for more than 10 seconds. For this reason, it is important to use a “HOOK” that will grab people’s attention in the first three seconds, to create a story and to emphasize how the story is told and the sentence “HOOK” work well. 

The sentence you will use as “HOOK” can be an interesting question sentence that sheds light on a popular or ‘controversial’ topic related to your brand. 

The value created for the customer in this way will ensure that the video receives more engagement. 

In addition, using your brand’s colours, images and themes in order to increase retention will also give positive results. 

4)Creating Catchy Titles For Videos 

The part that the potential customer encounters just before exposure to the video content is the title. 

In order for the headline to be memorable, it may be important to highlight a problem you have previously identified with your target audience or the benefit/privilege your brand offers. 

For example, “win y without x” is what your target audience wants to reach y. They don’t want to deal with x while reaching it. The statement stating that you have resolved this situation will be remarkable. 

5)Adding Calls To Action To Videos 

The purpose of the CTA is to get the audience that reacts to our content to take the action we want them to take. 

This may be liking our content, commenting, visiting our website, sharing contact information, purchasing products, etc. 

It is important that the CTA be interesting and relevant to the end goal set. So when your ultimate goal is to buy products, visit our website, using CTA does not reach the final goal. 

It has also been observed recently that CTAs that lead to direct purchases are perceived as advertisements and push the potential customer. For this reason, it would be beneficial to use creative CTAs such as “now is the time to try x product by taking advantage of unique opportunities” instead of “click and buy now” in the advertisements of a brand whose ultimate goal is to buy products. Of course, at this stage, the influence of the target audience and their feedback on different CTAs should be considered. 

6)Designing Videos with Silent Viewers in Mind 

About 85 % of videos on Facebook are watched without sound. 

This makes it inevitable that we have to edit our videos for those who watch our videos without sound. 

Things to consider when making silent videos; 

• The images we choose should be eye-catching enough not to be mistaken for any normal video content with high contrast and sound with dark images. 

• It is important that the content is self-explanatory 
• Calls to action should be cleverly embedded in the video. 

So far, we have talked about target audience determination and which points we should pay attention to in our video content in order to increase interaction. 

Well, I want to ask this question. We have great video content, but if we don’t deliver this creative to the right audience with the right advertising channels, can we get the result we want? 

Doesn’t seem possible, does it? 

At this point, it will be effective to use the target audience analysis you have done correctly in the Facebook advertising platform and the target-oriented Facebook ad types we have determined. 

7)Using The Target Audience Correctly 

The issue I want to mention here is how important it is to reach similar target audiences and remarketing audiences, as well as reach the target audience with the creative produced. 

A lookalike audience is a way for our potential customers to reach people who have similar characteristics to our existing customers. In this way, our potential customer scale will expand. In addition, it will also help us find the audience that does not bring us conversions from the potential customer features we determined in the target audience analysis we made at the beginning. 

Remarketing is a form of digital marketing that allows us to display advertisements to people who have taken or not taken a certain action, such as visiting our website. Remarketing is one of the best ways to increase sales for your business. However, it also provides us with a specific target audience. 

8)Setting Goals Oriented Facebook Ads Type 

Every brand has a goal that they want to reach. 

Build brand awareness or reach as many people as you can, if you are a small brand or if you have already decided to take part in a different market as a brand; you may want to drive traffic to a destination (website, social media, etc.), generate post engagement, gain lead information, increase video views, or drive conversions. 

In line with the goal to be achieved, the use of video creative and the right type of Facebook advertisement that will increase the interaction that appeals to the target audience will be effective in the transition of the potential customer to the existing customer scale. 

BONUS: Video Engagement Custom Audiences  

It can be seen how long the video ads published on Facebook ads can be watched. This way, it can be observed which ads and video creatives are effective for potential customers.  

However, we can also have information about the watching time of the videos, such as 25%-50%-75%-100%. When creating a target audience, it is also important to use data from the viewing time. In this way, higher quality traffic and conversions can be obtained.  

For example, the use of a potential customer who watches our video until the end as a target audience in conversion ads will be effective in becoming a customer.