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İDDEF is an Islamic and humanitarian aid institution based in Istanbul, which was established for the purpose of educational activities all over the world, and also carries out humanitarian aid activities in various fields in support of these operations.
Eid-al-Adha Special Day
Eid-al-Adha is a holiday celebrated by Muslims all over the world. IDDEF collects donations as a charity this holiday and distributes these donations to those in need. This holiday is a very important special day for İDDEF to collect donations. Many associations all over the world collect donations on the feast of sacrifice, which increases the competition considerably. Our goal on this special day was to capture users who could donate and persuade them to donate.
We managed to increase donations by 52% by applying various campaign strategies!
52 % INCREASE IN DONATİONS
We Are Expert in e-Commerce Business Growth
Eid-al-Adha Donations Increased by 52%!
Challenges:
During the holiday, we thought of introducing the İDDEF foundation to users and including them in this aid campaign. We had to control the CPC and budget constantly due to the incredible competition between the competitors. It was necessary to persuade users to donate by attracting them to the website. We aimed to solve the problems by approaching this charity just like an e-commerce brand.
The Approach:
We targeted users who introduced İDDEF to users on Youtube and social media and watched at least half of these videos with remarketing. On the social media side, we attracted new users to our website with traffic and video access campaigns. In our conversion-oriented campaign, we achieved revenue by targeting lookalike audiences with these users and users visiting the site with remarketing. On the Google side, we activated the GDN and Discovery campaigns to obtain sessions, and in the search campaigns, we targeted the searches made by the users regarding the Eid al-Adha donation as keywords. With Criteo, we used the retargeting channel, which Google does not allow due to policy, and we obtained revenue by retargeting users who visited our website. In short, we implemented a funnel during this period. By attracting new users to our website, we convinced them to donate by retargeting them with retargeting campaigns.
Hard work always pays
Results:
İDDEF achieved a 52% increase in revenue compared to last year in this year’s qurban donation aid campaign. This rise occurred in all channels.
Increase in donations
52%
Conversion Rate
16.6%
Increase in Average order value
19%
Increase in session
5.91%
